This article is written by Mohammad Eslim, a Contributor Author at Startup Istanbul.
Bill Kenney is the founder of MEET (My Expo and Event Team), which helps B2B growth companies effectively leverage at trade shows and in-person events, thereby ramping up sales for its clients. Bill also founded Test My Pitch, which is an online platform where entrepreneurs and business professionals draft, share and receive feedback on their idea pitches and self-introductions.
Going out into sales is something good, get out of the building and start selling what you are doing. Obviously people will want a quality product so we have to make a difference, something substantive, which is the reason it is important to get out and sell your idea to get some sort of start.
There are many ways to have a kick-start to your idea, but first you should know that selling your idea is not good enough. As you may know, your idea can’t be based on your thinking alone, it has to go in the depth of what the problem some type of customers face. Then you have to get the validation and assurance of their will to pay you to help solve it. If you do that then you are on step one to get out and sell.
Second thing to do after problem validation is to align your resources and use them in the best way to achieve the best start you can get. Time and money are the first, and possibly, the only resources you have in the very beginning, so use them wisely. Of course there is the chance that money is not enough to create the product you aim to sell, this leads you to ask help of people, and there are some useful websites made to collect money from people around the globe in order to help funding who is in need to get their projects on the roll, which is called crowdfunding.
Crowdfunding, as its name suggests, is a funding method where common people like you and me, henceforth the crowd, fund your personal or business project with their own money. There’s a term that we commonly use to describe this money-giving action; it’s called a donation. Some of these websites I listed for you to take a look at:
- Kickstarter. Probably the hottest crowdfunding site on the Internet is Kickstarter, which raised a total of $220 million from 61,000 launched projects so far.
We have to do any sort of thing to cause people to offer us a strong affirmation before we go and invest a lot of time and money into make something simply finished with no benefits at all!
Some company in the U.S used to post commercials in the newspaper with this small sentence in the bottom of the paper, “allow 4-6 weeks for delivery”. For certain, this sentence was not the real time spent to actually ship the product, it was the time needed to know the demand, calculate how many orders they got and so knowing how much manufacturing they have to do.
This is all you have to do before the actual process of making a product, you have to be real, creative and simple. There are no more rules than that, the most important one though is to know demand before wasting time and effort on creating a product. When you complete that and start the making process, get out of the building and sell however much you want!